Data - it’s the lifeblood of a brand story. Without data, our role would be unhelpful presumption. As digital pioneers with a deep history in one-to-one marketing, we know how to connect brands with people. And we have the tools to make every interaction count.
Digital strategies – when on-point, they could and should deliver a digital transformation. We redefine communications, so brands and audiences connect, better. We employ an intelligent mix of platforms, to radically alter brand images. And we use smart digital strategies to customise experiences – down to an individual level, combining many marketing mediums to do so – mediums such as SEO, PPC, and SMM.
Captivating colours, powerful imagery, a seamless mobile-ready structure. Forget them. At least for now. Genuinely powerful website design is not about pixels, technologies, or even features. Let’s re-focus on your visitors - from their first click to the time of conversion – that phone call, contact form, online purchase – this, is where our interest lies – this, describes what we really design. Once we have a deep understanding of your visitor, then we can move onto the details.
Empires can be built upon solid web development. We know. We do it on a monthly basis, creating hundreds of thousands of lines of code, which translate to growth and success online and out in the real world. Ultimately? We make websites that are intuitive, innovative and always in line with commercial objectives and audience goals. Some call this business-centric web development. We just call it common sense.
You may have heard the news – mobile is now the most indispensable marketing tool of all. And yet designing for mobile throws up a unique set of challenges and opportunities. Such as consumers being on the go, yet you’re in their pocket. Such as the app-overload that consumers feel, but the unparalleled level of personalisation that’s possible, once you secure that download. We get it. And we make compelling mobile products because we fully embrace both challenge and opportunity.
No matter where they turn, consumers are presented with marketing messages in every corner of the world wide web – hundreds, thousands, of companies vying for their business – on Facebook, Twitter, Google search, Amazon Echo. It’s noisy out there. To cut through the deafening, conflicting messages, you need a digital marketing strategy that really, truly connects, engages, and inspires your audience. All of which demands originality and creativity. Then we move on to talk about PPC, SEO and SMM.
Online shoppers – they’re a notoriously tricky group – often elusive, always time short, sometimes unsure – looking for answers, before forging ahead with a purchase. They must be understood, they have to be engaged, they must be led, guided, persuaded that it is your product that they’d like, no, need in their wardrobe, on their desk, in their business. And all of the above, can only ever be achieved by beginning, and ending, with your target audience.
